Bill Appelbaum: Become a Student of the Game

Matt Allred and Bill Appelbaum sit down to discuss Bill’s career over the past 30+ years.

Bill Appelbaum is currently working with LCD Elevator. Bill started in the industry as a truck driver in Washington DC 1990. Over his 33 years in the elevator industry, Bill has served in a variety of roles including sales, ops, management and as vice president. Bill has enjoyed a varied career and has has now happily returned to his primary passion of Modernization Sales/project management.

Episode Summary:

Bill started his career as a truck driver for Amtech elevator services at the age of 19, but quickly moved up to managing the warehouse and eventually transitioned into sales. He gained valuable experience and knowledge in the elevator industry, building relationships and successfully handling service, repair, and modernization projects.
Bill discussed his career journey, including his favorite sales role in modernization and the impact of company consolidations. He also mentioned his experiences in different branches and his transition from sales to operations management. –
Bill implemented a new philosophy in running the business by focusing on fixing elevators profitably and reorganizing routes. He also took risks and made changes, such as bringing in all mechanics to tackle a big job, which resulted in improved profitability and employee satisfaction.
Bill discussed the success of the branch/district, which experienced a significant increase in profitability within a short period of time. They also shared important lessons they learned, such as the need to be knowledgeable, adaptable, and communicate effectively in order to succeed in the elevator business.
Bill discussed the importance of learning and being open to different opportunities in one’s career. Bill shared his experience of taking on various roles and how it led him to a position he enjoys in modernization sales at LCD elevator. –
Bill discussed his experience working in sales, finance, and project management, as well as his transition from being a truck driver to a Vice President. Bill expressed his satisfaction with working in a smaller company without layers of management and highlighted the importance of owning one’s own business.
Matthew and Bill had a conversation about Bill’s 33-year career in the elevator industry, discussing his various roles and responsibilities, including sales, management, and vice president positions. Bill expressed his passion for modernization and his current role in sales and project management with LCD elevator. –